Sketch Advertising Blog

Jordyn da Silva

Gaphic Design Do’s and Don’ts

At Sketch Advertising our designers use their expertise to design a variety print advertising, digital advertising, logos, branding, websites and many more. In order to deliver and make our clients happy, we keep up to date with graphic design trends as well as the dos and don’ts of design.

Here are some tips from our talented designers at Sketch Advertising:

The less fonts used, the better
Fonts can make or break your design so stick to maximum 3 fonts in a design that are relevant to the message that you are creating.

White space is not wasted space
Use white space to your advantage. Your elements do not need to fill every millimetre of the page, allowance for breathing space between your elements can be just as effective and eye catching.

Why Instagram?

Instagram is a social media platform where people and businesses can share photos and videos with their social media community publicly and privately. It is a platform where brands can connect with their audience on a visual level.

The platform is used for visually appealing content such as photos and videos. Brands have the option to share real time videos through the “My Story” option and the latest addition, Instagram Tv which functions in a similar way to YouTube.

Social media at Sketch Advertising

We at Sketch have delved into the complex and wonderful world of Social Media. As an advertising agency we understand that the most popular media is not always traditional media. Digital media is increasingly taking over through platforms like Facebook, Twitter, YouTube, LinkedIn and Instagram; to name the fastest growing platforms. We understand how big the impact on our clients’ brands can be when social media platforms are utilised to their full potential.