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  • Why Instagram?

  • Published 23 Jul 2018

Instagram is a social media platform where people and businesses can share photos and videos with their social media community publicly and privately. It is a platform where brands can connect with their audience on a visual level.

The platform is used for visually appealing content such as photos and videos. Brands have the option to share real time videos through the “My Story” option and the latest addition, Instagram Tv which functions in a similar way to YouTube.

According to Instagram there are over 25 million business profiles worldwide, over 2 million advertisers worldwide use Instagram to share their stories and drive business results. 60% of people say they discover new products and over 200 million instagrammers visit 1 business profile daily.

When developing a business account on Instagram there are many advantages that can help you gain knowledge and insight into your followers.

The benefits are:

  1. Get real-time metrics on how your posts and stories perform.
  2. Gain insight into your followers and how they interact with your posts and stories.
  3. Add information about your company such as business hours, address, email and phone number.

Once these benefits are understood, there are various ways you can advertise on Instagram. The types of ads on Instagram are photo ads, video ads, carousel ads and stories ads.

You can measure these ads against various metrics, as the success to a campaign is relied on trusted metrics.

  • Drive awareness of your business, new products, app or service.
  • You can make potential customers more aware of your products or services by using ads that call for website clicks, video views and generate high reach and frequency.
  • Conversion is one of the most important metrics to consider. You can increase product sales, mobile app downloads by website conversions, dynamic ads and mobile app engagement.

You also have the ability to choose who will see your ads. You can choose from location to demographics to interests and behaviours. You can generate custom audiences and lookalike audiences. There is also the option of automated targeting.

All advertised posts are displayed in the user feed both on mobile and desktop versions. The ads fit in with the look and feel of other posts by businesses and people consumers follow.

Instagram allows users to create various polls using the story option. This is a wonderful feature because you can find out what your consumers truly expect from you, whether its asking why they like your brand or simply asking them what makes them trust a brand in South Africa.

As you can see, the possibilities are endless.

In order to have an Instagram business account, you need to have a Facebook account. Instagram is a great platform for brands to create a visual story about who they are, and it has a strong organic reach with features like “Suggestions for you” based on what the people you are following are liking, posting and following. It also allows you to add your Facebook friends into your following list.

Instagram is great for creating engagement with your consumers as there are various ways to connect with your audience and the app is constantly adding new features with each update. The Instagram developers take into consideration the users and are adding new features with you in mind.