Sketch Advertising Blog
Social media at Sketch Advertising
Published 04 May 2018
We at Sketch have delved into the complex and wonderful world of Social Media. As an advertising agency we understand that the most popular media is not always traditional media. Digital media is increasingly taking over through platforms like Facebook, Twitter, YouTube, LinkedIn and Instagram; to name the fastest growing platforms. We understand how big the impact on our clients’ brands can be when social media platforms are utilised to their full potential.
Social media is growing in South Africa and if you have not jumped on the bandwagon yet, here’s why you should!
Facebook has a large amount of South Africans with 16 million active South Africans and with 14 million users accessing the platform from their mobile devices. Twitter has 8 million users and LinkedIn has grown considerably as a professional platform with 6.6 million users. The possibilities to reach and engage with our clients’ audiences are endless.
Social media has the power to create awareness, drive engagement, improve ROI and create a loyal social media community. Here at Sketch Advertising we value the importance of metrics to ensure that our clients goals are met beyond their expectations.
Our rule of thumb is to post 3 times a week to stay relevant. We post content that is interesting, engaging, in line with trends and we stay true to the South African context. With that being said, we understand that with engagement comes questions and responses from social media followers. Answering these questions within 1 – 2 hours and “liking” or “thumbs – uping” their responses is vital for any brand image.
With our rule of thumb, rich media and clever content we are confident we can increase the following, increase engagement and foster meaningful relationships for our clients.
Stay tuned for more tips and tricks for social media from the Sketch team!